Sarah Whiteing

Sarah has spent two decades inside some of Australia's most complex organisations - Qantas, CommBank, IAG and PwC.

She knows what it looks like when leadership is pulling in different directions, when people are operating under competing pressures, or when a sound strategy is not landing with the people expected to act on it.

At BRND, Sarah works with leaders on the conditions that make change actually stick. That means the culture, the capability and the people side of the work - at the team level, the system level, and sometimes both at once.

Her background is strategy made practical - built from two decades in rooms with leaders, customers and frontline teams, working out why good plans stall and what it takes to get them moving again.