Peter has spent 30 years inside the kinds of organisations most consultancies only advise from the outside - Colonial First State, Westpac, Telstra and Accenture at Partner level.
He has led digital transformations, run delivery programs worth hundreds of millions, and walked into technically challenged environments and left them genuinely stronger. His background spans CIO and GM-level roles across financial services, telecommunications and government.
At BRND, Peter brings the structure and delivery discipline that turns clear strategy into work that actually moves. He knows what it takes to get a decision made at the top and felt at the bottom - and the gap that usually sits between the two.
Writing from Peter.
How to brief a marketing agency so the work lands
A good agency cannot fix an unclear brief. What to settle before the work starts, and why preparation beats budget.
Your launch is leaking before it starts. That is an offer problem, not a campaign problem.
Why most launches lose momentum before the campaign runs, and the offer decisions to settle first.
Ready to get clear before you spend?
No pitch deck. No credentials presentation.
Just a conversation about what needs to move.