Kate Hughes

Kate has spent 20 years leading marketing inside brands that expect results - L'Oréal, David Jones, bp and Asahi Beverages.

She has led teams of more than 70, built in-house agencies and stepped into CMO roles when businesses needed marketing to perform, not simply produce. Her experience runs across brand, ecommerce, CRM, partnerships and digital, in markets across APAC and globally.

At BRND, Kate brings the commercial rigour and senior marketing leadership that turns a clear strategy into stronger day-to-day performance. She works across the full marketing spectrum - from customer experience through to brand campaigns, performance and long-term planning - with a sharp focus on what actually drives growth.

She is at her best when the pace is fast, the problem is real and there is no time to waste.