Eleven ways to connect.

Eleven agencies. Eleven different cultures to reach.

One department, eleven agencies and business units - each with its own culture, its own people, and its own way of taking in a message.

Sam Mackay, the department's CISO, wanted a program that would change what people actually did, not just what they knew, and he needed evidence it was working.

A way into each agency, and proof it landed.

Reaching eleven very different agencies and business units, without flattening them into one generic campaign. The right messengers inside each one - the people staff already trusted, and a measurement approach that could stand up to government reporting, tracking behaviour rather than awareness.

We didn't build one campaign. We built eleven.

The conviction was Sam's: cybersecurity behaviour does not change because someone sends an email. It changes when the right message reaches the right person, through the right channel, from someone they already trust. He could see that one uniform approach, pushed out the same way to everyone, wasn't landing across a department as varied as his.

So we worked with him to build it differently: a single campaign could not reach all of them, so we did not build one. Each part of the department got its own engagement playbook, built around its specific people, its internal influencers, and the channels its teams already used. Not eleven versions of the same document - eleven genuinely different approaches, each grounded in the make-up of that part of the department.

Together, this became LAND - the department's cybersecurity engagement program.

Eleven parts of the department, each reached in its own way.

Eleven agencies and business units, each reached through the people its staff already trusted - the Business Information Security Officer (BISO) inside each one, equipped to craft messages that would actually land. The program was built to get staff acting, not just aware, and one the department's own leaders could run themselves after handover.