Broke her leg, went viral, built a business - in that order. Sam was playing rugby for England when a tackle in 2008 ended that chapter. Sitting still for the first time in her life, she started her first agency. As she puts it, a broken leg is a great place to think.
Rugby taught her what she still uses every day: how to read a room before anyone speaks, and how the best calls get made fast, once you cut the noise. Ever since, she has done one thing - find what is actually broken, and fix it.
Her proudest work looks nothing like marketing. Working with Tobin Brothers Funerals, the brief was really a belief: the brand's job was to help and connect people, not sell funerals. So the team built Say It Now, a campaign for saying the kindest things while someone can still hear them, and Art for the Heart, where people turned grief into something they could make and hang in a gallery once a year. Most of the people they reached were never going to be customers. Helping them anyway was the point, and the trust followed because they meant it.
Today Sam runs BRND Group. Most people arrive wanting marketing - a website, content, a campaign. Usually that is not the problem. The offer is fuzzy, the audience is fuzzy, or nobody agrees what the thing even is. Pour marketing on that and you only make the confusion louder, and a lot more expensive. So she gets you clear first, then builds the strategy and marketing around it.
Founders and leaders about to spend on marketing - a site, content, a campaign - when the real gap is a fuzzy offer, an unclear audience, or no agreement on what the thing even is.
Over 20 years' experience brought to bear: clarity on what you are actually trying to move, then the strategy and marketing built around it. Less noise, fewer expensive guesses, and work your team can run.
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Marketing and strategy across SMEs, enterprise and government, with strong B2B experience, since 2008.
Ready to get clear before you spend?
No pitch deck. No credentials presentation.
Just a conversation about what needs to move.